Work
Experience
2024
JEMMIA DIAMOND
Social Content Executive
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Research and support creative content planning, AWO, and performance strategies as
directed by the Marketing Manager -
Write social media posts and other communication materials for campaigns to publish on 3 Facebook pages and 1 YouTube channel (6-7 posts weekly)
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Search and contact photo models to arrange shooting sessions
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Develop product photography concepts and provided on-site direction during photo shoots
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Briefed design team on product requirements and worked closely with them to ensure deadlines
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Compiled and organized all information streams (model lists, jewelry codes, work processes...)
2022 - 2023
VCCORP
Global News Editor
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Created 12-14 weetrticles covering diverse subjects (news, technology, science, and lifestyle...)
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Produced TikTok videos monthly, scripted and created two videos that reached over 1.5 million views.
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Managed content creation for three article series: Danh gia vọng tộc, Gen Z World, and Explain it.
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Strategized content direction for the editorial team with the support of the department head.
2020 - 2022
VIETCETERA
Editor
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Created and published 4-5 weekly articles on various topics (news, psychology, and technology…), offering a rich content mix for various reader interests.
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Conducted interviews with influencers and celebrities, adding unique perspectives to articles for stronger reader connections.
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Conducted research using various methods such as interviews, document analysis, surveys, polls, fact-checking, and data analysis to identify insights, reader preferences. and reader pain points. This information was then used to write solutions in articles.
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Hosted two shows "Gen Z Truyền" and "Bít Tất” with customized content for different audience groups.
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Managed 3 article series.
2020
ISE - I STUDY ENGLISH
Content Creator
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Created and published at least 6 Facebook posts and 5 website articles weekly, informed by insights into customers' needs.
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Worked on website content while collaborating on improving UX and UI design.
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Created marketing materials (website content, blogs, social media posts, email marketing campaigns, user reviews and testimonials, brochures) for services and courses.
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Ensured that all messaging and communication content effectively conveyed the brand's personality.
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Identified customer preferences and demands through research, then suggested relevant topics.
2018 - 2019
RIO CREATIVE AGENCY & RIO BOOK
Communications Executive
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Developed content strategies and communications plans.
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Collaborated with 15 leading influencers of the creative community.
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Researched and invited more than 100 potential participants to join the contests.
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Supported the event with more than 400 participants.
2018 - 2019
EMBASSY OF THE UNITED STATES IN HANOI
Media Department Intern
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Organized American Center resources for easy access and comfortable experience.
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Led discussions and presented information to engage diverse audiences effectively.
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Contributed to social content creation, aligning with reader needs.
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Gained insights during business trips to provide useful information to followers.
2018 - 2019
EMBASSY OF THE UNITED STATES IN HANOI
Media Department Intern
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Organized American Center resources for easy access and comfortable experience.
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Led discussions and presented information to engage diverse audiences effectively.
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Contributed to social content creation, aligning with reader needs.
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Gained insights during business trips to provide useful information to followers.
Education
2021 - 2023
UNIVERSITY OF SOCIAL SCIENCES AND HUMANITIES
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Major: Vietnamese Studies.
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GPA: 8.5/10
2023
ONLINE COURSE
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UX Foundations: Content Strategy.
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Learn to Write with More Style, Flair, and Impact.
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Strategic Content Marketing: Attract, Engage, and Retain.
Awards
2018 - 2019
HANOI FREE WALKING TOURS
Tour guide
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The most excellent tour guide in December 2018 and in January 2019.
2018
PTIT TALKS – GLOBAL CITIZENS
Contestant
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Won the Second/Silver Prize for the speech: The True Beauty of Songs.
2016
GPA PUBLIC SPEAKING CONTEST
Contestant
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Won the First Prize for the speech: Contaminated Food.